The changing real estate marketplace
It is amazing the number of theories that are on the web in regard to how to be successful. As a REALTOR®, it is important to note that unless you are going to base all your efforts on generating business on the web, you shouldn't expect more than 10%-20% of your business from the web. And that is only when you have a properly integrated internet marketing program.
Most REALTORS® have a website which doesn't generate business for them. That is because they believe a website will automatically get people to call them. What you have to realize is that a website is no more than an online brochure. Nothing more. Most of the successful real estate website companies who had success a few years ago, are not successful now. Why you ask. Because now the competition to market a site and get it ranked is a very competitive business. It wasn't a few years ago.
To get a website to generate business, you have to market the site. Over the coming months, I will review some of the various sales pitches that are out on the market. Some work, some don't, some are outright scams.
In the meantime, nothing beats face to face time with a client.
Most REALTORS® have a website which doesn't generate business for them. That is because they believe a website will automatically get people to call them. What you have to realize is that a website is no more than an online brochure. Nothing more. Most of the successful real estate website companies who had success a few years ago, are not successful now. Why you ask. Because now the competition to market a site and get it ranked is a very competitive business. It wasn't a few years ago.
To get a website to generate business, you have to market the site. Over the coming months, I will review some of the various sales pitches that are out on the market. Some work, some don't, some are outright scams.
In the meantime, nothing beats face to face time with a client.
posted by Mike at 5:22 PM
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